Ad Management

Imagine Communications has introduced new features and enhancements to its xG Linear ad management platform, targeting Multichannel Video Programming Distributors (MVPDs) in North America. The updated platform aims to streamline ad placement processes and optimize inventory usage, significantly boosting profitability for media organizations. A standout addition is the xG PlacerPlus feature, which promises to cut ad placement times by up to 90%. Available immediately with xG Linear version 2.6, this feature helps media companies maximize revenue by efficiently managing ad placements. The new placer can automatically prioritize high-value ads, ensuring...

A recent report has shed light on concerning practices regarding government websites in both the U.K. and the U.S. Specifically, it reveals that at least 18 government websites across these countries are transmitting visitor information to multiple online advertising brokers, including a Chinese ad-tech firm previously implicated in privacy controversies. Google's past actions against Yeahmobi, a Chinese ad-tech company, underscore the seriousness of the situation. The tech giant blacklisted Yeahmobi's SDK due to findings of ad fraud and attribution abuse, highlighting the risks associated with such practices. The process of selling...