Brand Management

BBC Studios, the commercial arm of the renowned BBC Group, has launched its inaugural global brand campaign, “Made to make you think,” in collaboration with R/GA. This milestone initiative marks a pivotal moment in the BBC's ongoing endeavor to extend the reach of the recently revamped BBC.com and BBC app on a global scale, with a particular focus on North America. The campaign incorporates paid marketing strategies encompassing social media, out-of-home advertising, and more. “Made to make you think” reintroduces the BBC to global audiences, emphasizing its core values of...