Food & Bevarage

Coca-Cola has rolled out Coca-Cola Lens, a new platform aimed at equipping retailers and foodservice operators with vital consumer insights and industry trends. The initiative is designed to assist businesses in navigating the swiftly changing marketplace of today. Coca-Cola Lens offers a comprehensive library comprising 16 articles, each exploring different facets of shopper behavior, backed by macroeconomic data and forward-looking insights. Developed by Coca-Cola's in-house experts and enriched with data from proprietary tools and third-party sources, these articles cover crucial topics like the emergence of premium water, the influence...