Digital Marketing

McDonald's is embarking on a strategic shift in its marketing approach by introducing a new digital marketing fund for its US franchisees starting in 2025. This initiative, detailed in a memo from McDonald's US customer experience officer and chief information officer, aims to modernize the company's marketing efforts and enhance its competitive position in the digital landscape. The company plans to make significant investments to upgrade its loyalty program and expand its digital ordering channels, including web-based orders, to provide customers with more convenient options without requiring an app. With...